Consumers turn to fitness gadgets to fight the fat at home
Article by RealWire
Consumers are tracking down the latest fitness products online to achieve their New Year’s Resolutions at home rather than the gym, according to price-comparison site Idealo.co.uk.
The VAT increase has prompted many gym companies to increase membership costs, with LA Fitness increasing its monthly membership fees by 14 per cent for many of its customers and Fitness First’s top deal increasing by 10 per cent, from £59.95 to £65.95.
These price hikes, combined with family commitments and bad weather, have resulted in a surge of interest in fitness gadgets, with Zumba fitness and Wii Fit Plus featuring in Idealo.co.uk’s 10 most searched for products of its entire site this month.
This month Idealo.co.uk has seen year-on-year search volumes for home gym equipment increase by almost 300 per cent, highlighting that some consumers are struggling to justify the annual cost of joining a gym.
Interest in bikes increased by 295 per cent, whilst treadmills and rowing machines also proved popular, with traffic rising by 254 per cent and 278 per cent for those products respectively.
Idealo.co.uk believes the increasing interest it has seen in video games is being driven by demand for sports and fitness titles such as EA Sports Active, Zumba Fitness and the Wii Fit.
The comparison site, which serves 1.5 million UK consumers per month, has compiled a list of the five most popular fitness products searched for:
•Zumba Fitness (Wii Sports game) – £26.10 (RRP: £39.99)
•Wii Fit Plus and Balance Board – £49.99 (RRP: £89.99)
•Dance Central (Xbox 360 game) – £28.60 (RRP: £39.99)
•Kinect Sports (Xbox 360 game) – £29.61 (RRP: £49.99)
•Asics GT-2150 running trainers – £49.95 (RRP: £99.00)
“Our data shows that consumers are experimenting and shopping around more in order to keep their New Year’s resolutions to lose weight and get fit.” said David McLoughlin at Idealo.co.uk.
“The gym isn’t right for everyone and with the recent increase in membership costs, we’ve seen a real surge in demand for the latest fitness games, such as Kinect Sports and Zumba Fitness. This shows that consumers are thinking twice about renewing expensive memberships instead choosing to get physically active in the comfort of their own homes.”
This Social Media News Release is available at:- http://blogit.realwire.com/Consumers-turn-to-fitness-gadgets-to-fight-the-fat-at-home-says-Idealocouk
About the Author
Idealo.co.uk is a price comparison engine also integrating online shopping voucher codes. As well as product price comparison they also offer a cheap flight search engine.
Let us turn phones into POS machine?
Article by Kate
Several decades ago, people can’t imagine and faraway friend calls, but now not only everybody has a mobile phone, can pass photos, can even mutual pay. Yes, only need a Internet phone, people can in the air before payment, the person, also can be in the other end, the space is not important, time also is in a moment. Taobao or filling also go, go to convenience stores fee to buy an ice cream is fine.”
However, in the current mobile Internet industry, operators paid in flow and relying on its monopoly on position, took most of the industrial profits, thus suppresses the mobile Internet industry. Related statistical data shows, the domestic mobile Internet population with computer users almost unchanged, however related industry scale is small enough to be ignored.
To this, pay treasure to through a system level “secure payment” controls to make mobile Internet payment. Users when they pay on mobile phones, the businessman will activate “secure payment”, straight league pay treasure system, to build the model without jump “aseptic” environment. Users can set up a certain limit of no secret payment. In this mode, get a great reduce transaction costs. “Will more than 90 percent of the profits to providers.” ZhuYinJia said.
The current this model has been used in taobao, UC in mobile client. If, after payment UC, embedded security for all mobile web sites can provide payment and flow of the service, the most important is, the fund to zhang instantly. In the past, when the phone is charging need through operators is completed, should not only pay operators trough of commissions, still have to press month do settlement, for CP, the SP is a risky process through twists and turns.
Authorities forecast last year that China mobile payment market scale will reach 28.45 billion yuan, mobile payment will exceed 1.5 million subscribers, giant cell phone users groups for mobile payment provided solid material base, it also offers a huge demand market space.
Network changed user life, taobao changed consumption mode, and wireless payment is rewarded with mobile industry, both site after a wealth of information and have instant secure payment, quantitative change stacking out a qualitative change. “Mobile phone” dinner, “brush brush mobile phone” watching movies, “brush mobile phone” supermarket check-out, “brush mobile phone” take the subway… These may be “mobile payment for our” will open new consumption age.
Faced with huawei and zte’s plight, for example, only rob market share might talk about profit. But this is not in the long run, because in the absence of software development, cultural innovation and brand accumulation of such soft power, Chinese manufacturers to support in a faint price advantage and high-end market, the brand competition this prospect cans be imagined. Moreover, the consumer for high-end product weak price difference is not sensitive, it makes Chinese manufacturers price advantage become less prominent.
Meanwhile, China’s current production costs also gradually heighten, a rise in labor costs. Relative to Vietnam “more emerging” economies, later made in China for the obvious advantage maybe more. If not recognize that the Chinese manufacturing overseas status, only from the perspective of short-term benefit, then huawei, zte overseas “TongShiCaoGe” also is easy to understand. Can say, malls, brother was for opponents. But for small profits and ignored for the lack of enterprise itself, is the real imperfections.
Seek new cooperation
For future developments, experts say, more industry in China’s manufacturing whole big but not under the condition of strong, “runaway” overseas Chinese companies should be mutual cooperation is a good road. Butyl yu said that although the same countries, said several enterprise “TongShiCaoGe is common, but each country enterprise is not the same. At present, China’s enterprises in the development of overseas telecommunication industry has not to be in mature stage in the industry, enterprise nor absolute superiority, so now case, support mutually is the best choice.
The ministry of information industry telecommunications research institute YangPeiFang also think the deputy chief engineer, “going out” of Chinese enterprise should seek new forms of cooperation. Although enterprise for their interests, a tight stare of patent, but along the way, overall technology to improve China’s manufacturing with the strength of powerful any good. In Europe, MOTOROLA, Ericsson, nokia, Siemens and alcatel five companies internal patent free sharing, China enterprise might as well make the attempt. Because in China “going out” enterprise overallstrength not under the condition of strong, choose cooperation can avoid the gains TongShiCaoGe caused by infighting, avoid meaningless. Focus on developing new techniques, and energy can make more Chinese enterprises among the first camp with the innovation and brand bring macro effect for profit instead awkward situation. After all, China has the world third large-scale research team, but the team efficiency can row to the world the first 17, avoid win-win, internal struggle is still a long way.
About the Author
My name is Kate from http://www.cnviprime.com, this website contains a great high quality products such as 2.4G Wireless Mouse, Mobile Internet Device Manufacturer, welcome to visite Portable Car Gps Navigation .