High into the luxury appliance market highbrow Hangzhou furnished – washing machines, refrigerators,
High into the luxury appliance market highbrow Hangzhou furnished – washing machines, refrigerators,
Article by hi joiney
3000 yuan a microwave oven, 9,280 yuan a gas cooker, a washing machine 15,000 yuan, 50,000 yuan worth of a big refrigerator than ordinary products … … with a large luxury home appliance store recently increasingly in the Hang Area more common. Luxury appliance value for money? How sales? It also became curious about a lot of consumers. However, looking at a more than a luxury, an elegant high-end than an endless new appliances, the number of workers from the sale of some “high above” the expression of view, firms do not seem to worry the way out for the luxury home appliances. Experts said the introduction of high-value products is often a marketing strategy for manufacturers, consumer products, from product performance to be judged, not to be high speculation “Fudge” was. Products become expensive furnishings Yesterday (27), a reporter came to Yan’an road appliances hypermarket, a lift to see next to a row of LG washing machine, prices from 2000 to 8000 dollars. A red price is 8495 yuan washing machine, Purchasing Guide, said the washing machine with drying function, but also more unique colors. And next to a white washing machine is priced at more than 6000 yuan. When a reporter pointed next to a washing machine more than 2000 yuan, and asked what their internal differences, the Purchasing Guide that is the function with different capacity. This is not the most expensive washing machine, reporters in the city center in a department store to see the price of more than 10,000 yuan of domestic brand washing machines. When asked how an expensive washing machine sales, the Purchasing Guide has the answer seems to be expected. “This is also the brand name, for show, and do not necessarily sell a month. The price is so expensive, generally more difficult for customers to accept.” Two or three thousand dollars in the average shelf price of the water heater before the reporters see that there is a 4,350 yuan in the water heater, the label stuck, “wireless remote control through walls.” According to Purchasing Guide introduction, the reason why these units are more expensive water heater, only because a high-power, high-capacity addition, the remote control is also the doorway to the wireless through the wall, also with radio function. You take a bath while listening to the radio side, creative good, but it doubled the price you are willing to know. Refrigerator is competing high-end luxury products, the land. From 2-3, then double-door refrigerator is a more than a high price. In shopping malls, retail outlets, many Chinese and foreign brands of double-door refrigerators everywhere, prices from 10,000 yuan to 50,000 yuan range. LG LCD TV with a refrigerator price 50,000 yuan, and at the best price to create a refrigerator. Buy a refrigerator can also watch TV, this is not thought of many consumers. This price is much higher than a typical refrigerator with the total price of large screen color TV. “The key is to buy a luxury appliance to enjoy stylish, trendy feel.” Promoters have told us to buy two-door refrigerators are mostly live in villas, town houses, and as affordable house, buy a refrigerator a few million is not a problem of natural and even consumer is directed at “expensive” to buy that expensive is good. Buy for their own products Many people heard of “selling cat and bowl” of the story, with the Nazhi priceless antique bowl, sell a cat who played cat and mouse, sold countless cats. Now many companies have taken similar marketing tactics. Expensive appliances are technically unique advantage? “Not necessarily,” a home appliance sales are admitted, high washing machine, refrigerator, air conditioner features are washing capacity, refrigeration capacity, cooling large area. High product quality is indeed better, more sophisticated materials and workmanship, and these products are small volume, higher cost. Price natural cheap. Washing machine dealers said, with the improvement of living standards, some high-end consumer groups to meet in the washing machine does not simply wash function, while the product’s health, environmental protection, energy conservation as an important selection factors, therefore, with various new features of high-end products has become a vendor selling point of speculation. Some claim that washing machine equipped with ultrasonic devices, the principle can be the necklace, glasses and other hard metal wash the gap; some washing machine to “clean hot air” feature as a selling point, do not use any cleaning agents and chemicals, using only machine the hot air will be able to clean clothes.
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